All You Need to Know about Selling on

eBay with Shopify

Selling products on eBay? But that would mean you would have to open an online store eBay right? Well, not necessarily. Is that even possible if your online store is on a different e-commerce platform such as Shopify? The answer is yes! It is possible. As you read further, it will become very apparent that Shopify can seamlessly integrate with eBay.  

Ebay's performance

Why on earth would a Shopify small business entrepreneur want to be associated with eBay? Is it in any way beneficial from a business standpoint, and is it affordable? These are all very valid questions and concerns for any Shopify store owner.

Considering eBay’s clout in the online market place, there are numerous benefits to be enjoyed by a smaller or medium-sized online store just by being associated with eBay.

Thanks to technology advancement today, a Shopify owner can be able to sell through multiple channels, including eBay. Why eBay should be a top choice to work with when looking to expand your business, is because it has 168 million active users currently. 

A Shopify stand-alone store can hope to see decent traffic but not to the magnitude of eBay.

That is why any Shopify store owner should jump at the opportunity of integrating their store with eBay. This would enable them to be able to display and sell all or a selected portion of their merchandise on the eBay platform.


All the while, the Shopify store owner can manage both his store and the eBay selling channel from his Shopify account.

eBay is a huge and proven market place with well over 1.1 billion listings from roughly 25 million sellers. Although these figures are constantly changing, these sellers have the task of grabbing the attention of the 168 million active users on eBay. To any savvy entrepreneur, that is a worthy task to take on because it means volume sales.

eBay rakes in annual revenues upwards of $9 billion a year compared to newer and popular entrants in the market such as Etsy who are at about $106 million in revenue per annum.

How Shopify sells through eBay

Most entrepreneurs who like the idea of selling on eBay must first fulfill a few contractual obligations for the partnership to work. This includes but not limited to:

Mandatory opening of a US eBay account – the account will be auto-synced with your Shopify online store. This enables you to sell your product through eBay effortlessly

Choose one of Shopify’s monthly plans from Shopify lite onwards to be eligible for selling on eBay

You’ll need to have a PayPal account for processing payments

The currency accepted as the medium of exchange for this partnership is USD

For a Shopify entrepreneur who wants to leverage eBay, the above are some of the terms and conditions that apply.

Once those are out of the way, you can now get on with the business of integrating your Shopify online store to eBay’s selling platform.

Step by step summary of making eBay a sales channel on a Shopify account

1. Log on to your Shopify account

Once in your Shopify account, you will want to look out for the ‘sales channels’ list somewhere on the bottom left of your page.

Click on the plus sign on the right hand of the page to signify that you would like to add a new sales channel to your store.  You will see a pop-up list, go through the list and select eBay while clicking the plus sign next to the eBay option. By doing this, you will have successfully added eBay as one of your selling channels.

After going this far, you can expect to see a pop-up list with various permissions for orders, customers, and products to name a few – these are to facilitate sending and receiving of orders by eBay. 

 As you can see, this a fairly straight forward and simplified process to expanding your online market places for your Shopify store. Ebay does not interfere with how you run your Shopify store, nor does it modify your store in any way. 

2. Link your Shopify account to your eBay account

To do this, you click on the ‘connect’ button to get the linking process started, and by doing so, you will be granting eBay access to your Shopify. 

Go ahead to click on the ‘add sales channels’ to continue. This action should bring eBay’s login dialog window. By now you should make sure that you have enabled pop-ups on your browser so that this window pops up without any difficulty. 

At this point, you’ll need to log in with your eBay ID password and continue to register an account with eBay if you do not have one already.

Once done with the eBay registration, Shopify will request to access your eBay account.

3. Make sure to configure your eBay listings

This part is pretty easy as you will need to state your location and preferred sales terms. Choosing the default policies is most recommended for a seamless drop shipping process. Alternatively, you can always customize it to your liking.

4. Choose which product to be listed and published

This process is quick and fluid. Here you will have two options, to either publish all your products at the same time or to publish selected products only. For the former, you will have to choose ‘review and publish’ option while for the latter, you will select ‘ choose individual products.’ Bear in mind that publishing your products will make them go ‘live’ on eBay. 

5. Customize and publish your products

A table that shows your products and listings makes it possible and easy to customize or make any changes to a product. Once done with making any needed changes on your listing, you can then click on ‘ save and publish all products.’ It is at this point that you will be reverted to your Shopify account channel overview window to see your handy work. 


Selling through Shopify on eBay comes with its perks, such as having a flexible online store with Shopify that allows you an extended leash on creativity while providing access to millions of eBay shoppers. This massive market would otherwise be out of your reach. That is why adding eBay as a sales channel on your Shopify account is such a smart business move.